The new Grey Fox brand
The new Grey Fox brand
Since Grey Fox was founded in 2018, it’s been quite the ride.
We’ve completed something like 60 individual projects.
We’ve worked with around 40 separate clients.
From NHS workforce development to student welfare; from animation to strategy, I’m super proud of everything we’ve done.
Every project been geared towards telling our clients’ stories, bringing people together, building the future, and doing good.
Actually not just doing good; but doing good better.
Whilst you may have seen me use this phrase before, it’s still the idea that drives everything we do.
Everyone we work with is doing something to make life better. Whether they’re in the NHS, Education, Local Government, Students’ Unions, or businesses working for a more sustainable future; their work is crucial to building a fairer, healthier, safer world.
Our job is pretty simple. It’s to help them to harness the power of human-centred communications to help them to do what they do more effectively.
Five and a half years into the journey, it’s time to reflect on where we’ve come, and to think about how we translate this ambition better for the next five years and beyond.
So we’ve created a new brand for Grey Fox.
Why a new brand?
We’ve changed a lot over the past five years.
What started as a very basic vehicle for my embryonic freelance comms career has grown into a trusted team of associates who all work together to deliver strategy, content, and capacity projects. There is very rarely a project that doesn’t benefit from the expertise of at least two of us. Increasingly, we’re delivering more of a full-service agency model comprising strategy, brand development, video and multimedia, campaign delivery, and even PR.
Whether it’s Paul leading our visual outputs with regular moments of absolute genius, Bob bringing his technical and maverick creative brilliance to our video work, Nicola with her mastery of engaging, empathetic written content, and Nina overseeing the fine detail of impactful online campaigns and PR; we’re a very different (and better) operation than we were five years ago.
We also have some amazing stories to tell about the projects we’ve been involved in, that have helped to shape how we work.
So while what we believe in and what drives us hasn’t changed; the way we work has.
Why now?
It was time to express that change.
Five and a half years feels like a good time to reflect and change.
But truth be told, this process has actually taken about a year to bring about.
It should go without saying that our work for our clients is our absolute Number One priority. And there are, as the saying goes, only so many hours in the day.
So we’ve had to pick our moments to do the work necessary to find inspiration, talk about ideas and bring it all together.
But more generally, we wanted to create a brand identity that reflects where we’re at now, as a business; and to reflect some of current branding trends that we find particularly exciting and inspiring.
It’s a brand identity for 2024 and beyond. It feels good to unveil it now. And we’re confident that it’ll stay relevant for at least the next five years.
What does it represent?
It represents our mission as a consultancy bringing strategic thinking and creative brilliance to help organisations build better futures for their service users and teams.
It’s grounded in our values, but represents our present and our future.
It represents our creative passion and restlessness, and our dedication to delivering impact for people in the real world.
It represents us.
Thanks to everyone for making it happen
I’m incredibly grateful to everyone who’s been involved in bringing the new Grey Fox brand to life:
Our Associate Creative Director Paul Wood, for leading all of the visual direction.
Our Associate Videography Consultant Bob Wass for the edit of the video footage (taken exclusively from projects we’ve worked together on our Grey Fox clients) used in the showreel video
Director and Content Consultant Nicola Capper for leading in the content for the new Grey Fox website the social media promotion for our launch.
I have to give some extra thanks to some brilliant professionals who also helped bring the new identity to life:
Squarespace specialist web developer Kayleigh Noele for her invaluable support in launching the new website. I highly recommend Kayleigh if you have a Squarespace site in need of a polish.
Photographer and long-time collaborator Matt Goodfellow of Kootoo for our team photoshoot.
The good people at Start Yard in Birkenhead for the use of their facilities for the shoot.
Start-up Business Consultant Ian Dixon, whose thoughtfulness and sage advice helped me to transform my thinking, which then set us off down this new exciting path.
Thank you all, for all you’ve done – and continue to do.
We hope you find our new identity inspiring.
We can’t wait to take it out in to the world.
